FORD ‘Fusion’

360' Launch Film for the 'Fusion' Reveal at the Detroit Auto Show

PROJECT IMAGES

ABOUT THIS PROJECT

Imagination hired me to create an Audio-Visual Film for the Fusion launch at the Detroit Motor Show.

The film had to be white-based, very relaxing, expensive-looking, life-style based and abstract, hinting at different environments: city, wind, country road etc. without being too literal.

We created a 30 min long film that worked as an atmospheric, synaesthetic backdrop on a 360 LED screen surrounding the launch vehicle.

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CREDITS

CLIENT: Ford
AGENCY: Imagination
DIRECTOR: Jasmin Jodry
ANIMATION: Jasmin Jodry, Stuart Sinclair