FORD ‘VJ’

Interactive Installation and VJ Performance

PROJECT IMAGES

ABOUT THE PROJECT

Imagination hired me to perform as a VJ and create Brand specific content and a VJ clip library for most of the shows: Frankfurt, Geneva, LA, San Diego, Detroit and London.

Visitors at each car show were interviewed, could text message or send pictures to a giant editing station with three touchscreen displays.

Here the VJ’s were editing the media from the visitors, combining them with brand specific VJ clips into a live VJ set every 20 min on the stand for 5 min.

This attracted a younger audience to the stand and kept people on the stand as they were curious to see their pictures on the large LED screen surrounding the launch vehicle.

CREDITS

CLIENT: Ford
AGENCY: Imagination
EXECUTIVE PRODUCER: Jacqui Church
TECHNICAL AND INTERACTIVE DIRECTION: Toby Harris
CREATIVE DIRECTION: Jasmin Jodry
ANIMATION: Jasmin Jodry, Stuart Sinclair
MAIN VJ: Toby Harris
SUPPORTIVE VJ: Jasmin Jodry, Mauritius Seeger

AWARDS

BRITISH INTERACTIVE MEDIA ASSOCIATION AWARD: Best B2C Project
EVENT AWARDS GOLD: Best Exhibition Feature
AV AWARD: Best Interactive Media Project
AV AWARD: Best AV/IT Project
AV AWARD: Grand Prix
ICVA LIVE COMMS AWARD: Innovation