GUINNESS ‘Paint The Town Black’

Interactive Personalized Commercial based on Facebook App

VIDEO

PROJECT IMAGES

ABOUT THE PROJECT

This project was interesting from a technical perspective: Guinness had a facebook app where users input their name, phone number, and two names of friends.

Within seconds he user received back a personalized commercial with this data embedded plus his facebook picture added and GPS coordinates for the next pub close to him serving GUINNESS in form of a high-end looking commercial.

The commercial scenes had been shot, but I had to figure out how to render these additional bits into the commercial, keep the project very light and be able to render it over the cloud instantly and feed it back to the user.

It was a really interesting process and I look forward to do more projects like this.

CREDITS

CLIENT: Guinness
AGENCY: Imagination, Unit 9
PRODUCTION COMPANY: Luma
PRODUCER: Mark Farrington
DIRECTOR: Jasmin Jodry
PROGRAMMING: Moon Lockwood
ANIMATION: Jan Urbanowski, Paul Mumford