INFINITI ‘Q50′

Reveal Film and Brand Films for the Q50 Launch

CONTENT VIDEO FOR LAUNCH FILM

CONTENT VIDEO FOR BRAND-FILM-LOOP ACROSS ALL LED SCREENS

DOCUMENTATION VIDEO

PROJECT IMAGES

ABOUT THE PROJECT

TWBA hired me to direct Infiniti’s Reveal Film for the new Q50 concept car at the Frankfurt International Motor Show (IAA).

It was shown on 3 large LED screens with the vehicle in front, which got revealed throughout the film.

The film tells the process how Infiniti’s designer created a controversial vehicle starting with creative struggle yet ending in cathartic clarity.

We created all 10 brand films for the Infiniti stand to be displayed at different stages of the launch weekend.

CREDITS

CLIENT: Infiniti
AGENCY: TWBA
CREATIVES: Jay Fredwell, Greg Milbourne
DIRECTION: Jasmin Jodry
PRODUCTION COMPANY: Luma
EXECUTIVE PRODUCER: Amanda Harvey
PRODUCER: John Murray
MUSIC: Alex Bank