ABOUT THE PROJECT

TWBA hired me to direct Infiniti’s Reveal Film for the new Q50 concept car at the Frankfurt International Motor Show (IAA). It was shown on 3 large LED screens with the vehicle in front, which got revealed throughout the film. The film tells the process how Infiniti’s designer created a controversial vehicle starting with creative struggle yet ending in cathartic clarity. We created all 10 brand films for the Infiniti stand to be displayed at different stages of the launch weekend.

CLIENT: Infiniti
AGENCY: TWBA
PRODUCTION COMPANY: Luma