LAND ROVER ‘Birth Of An Icon’

Augmented 3D Projection Mapping for a VIP Experience

CONTENT VIDEO

DOCUMENTATION VIDEO

PROJECT IMAGES

ABOUT THE PROJECT

Imagination hired me to create a spectacular experience for VIP customers of the new Range Rover when collecting their car from the Visitor Centre at the Solihull factory site.

We created a 3D augmented projection mapping that tells the story of the car as it is pieced together stage by stage: from the monocoque structure to the final painted vehicle.

The ‘show’ is made all the more dramatic and impressive as the Range Rover is on a turntable that rotates several complete revolutions before coming to rest and being revealed under theatre style lighting.

CREDITS

CLIENT: Land Rover
AGENCY: Imagination
EXECUTIVE PRODUCER: Jaqui Church
PRODUCER: Halina Wojszwillo
DIRECTION: Jasmin Jodry
3D: Realise Studio
PROJECTION MAPPING: Elliot Woods, Chris Plant
MUSIC: Dominic Shovelton