PHILLIPS LUMALIVE ‘Human Synthesizer’

Brand Film and Music Video to Advertise LED Clothing

CONTENT VIDEO

PROJECT IMAGES

ABOUT THIS PROJECT

Phillips had invited a me to Endhoven to their experimental lab and commissioned me to create a music video to advertise their LED t-shirts that featured a small programmable LED panel in the middle.

Human Synthesizer doubled as music video where dancers are instruments illustrating individual instruments of the track.

LED patterns in their bodies, animations, styling, choreography and spacial movement are all linked to each instrument.

CREDITS

CLIENT: Phillips Lumalive
ARTIST: Scanone
DIRECTION: Jasmin Jodry
DIRECTOR OF PHOTOGRAPHY: Tobias Sempi
CHOREOGRAPHY: Imogen Knight
ANIMATION: Jasmin Jodry, Stuart Fortune