ABOUT THE PROJECT
UVA hired me to create visuals for the track ‘By The Way’ in the style of punk flyers.
It was super fun making the typography with information from their concerts, finding the right illustrations and treating bits of footage from the DVD’s like punk and copy art imagery and then animating it to the track.
I delivered the final animations, there were no changes. All I got was a forwarded email saying: ‘Ant likes your shit’.
ARTIST: Red Hot Chilli Peppers
TRACK: By The Way
STAGE DESIGN: United Visual Artists
OVERALL CREATIVE DIRECTION: Matt Clark
PRODUCTION: Treatment Visual Productions
PRODUCER: Sam Pattinson
CONTENT DIRECTOR: Jasmin Jodry
DESIGNER: Jasmin Jodry
ANIMATOR: Jasmin Jodry
ILLUSTRATOR: Bare Bones, Neal Fox, Hannah Bays, Max O’Ginni