ABOUT THE PROJECT

I creative directed the Infotainment system for Jeep’s latest concept car displayed at the Shanghai Motor Show. It’s fun to think about how invisible tech can be smart and supportive within the connected ecosystem of our daily lives.

Our driving simulation consists of 4 elements that communicate with each other instantly and react to the driver in real-time: Augmented guidance projected onto the windshield, Driver Dashboard with clear GPS and live 3D street view, Center Dashboard acting as a virtual secretary and the Passenger Dashboard to inform and entertain. This builds a smart comprehensive and real-time Infotainment system for Jeep to deploy in their future vehicles.