Bob Marley: Hope Road is a 75-minute immersive live show at the MGM Mandalay Bay Resort in Las Vegas. Audiences move through space with the performers and experience Bob Marley’s music, message, and legacy up close. The show feels genuinely Jamaican, gets the audience dancing within minutes, and brings Bob Marley’s mission of unity through music to Las Vegas, elevating the city’s cultural entertainment landscape.

I collaborated with Scott Givens and the team at Five Currents, alongside Tom Scalabre and the team at Superbien. The project received a Thea Award for Best Live Show in 2025.

Originally conceived as daytime and evening tickets, I creative directed the daytime experience during the project’s first phase at Superbien. As the project evolved, both concepts merged into a single show experience, lead by Scott Givens and Jared Sweet. I am grateful to have contributed to a legacy project that brings Bob Marley’s social activism into the heart of Las Vegas entertainment.

My work on Hope Road was guided by cultural stewardship, aspiration-led storytelling, and the belief that culture-driven experiences can create lasting value.