ABOUT THE PROJECT
Imagination hired me to create a spectacular experience for VIP customers of the new Range Rover when collecting their car from the Visitor Centre at the Solihull factory site. We created a 3D augmented projection mapping that tells the story of the car as it is pieced together stage by stage: from the monocoque structure to the final painted vehicle. The show is made all the more dramatic and impressive as the Range Rover is on a turntable that rotates several complete revolutions before coming to rest and being revealed under theatre style lighting.
CLIENT: Land Rover