I had the pleasure to creative direct a smart mirror experience for Mercedes staged at CES 2020 entitled “Reflection of the Future”. Driven by my interest in Science Fiction, I love envisioning future worlds. This project in particular was interesting as autonomous cars can enable sustainable cities with more green spaces and ride-sharing to enrich urban life for all habitants.

The experience invites VIP visitors to imagine themselves in the future and inspires Mercedes’ stakeholders to develop their future product line. The smart mirror visualises the year 2033 as a sustainable city featuring autonomous cars, ride-sharing, drones, floating greenhouses, elevated walkways, and AI-driven holographic interfaces, that help to navigate people’s daily lives.