MICROSOFT + RAG & BONE Metamorphosis

Teaser Film for Rag & Bone Spring / Summer 2021 Collection



I had the pleasure to creative direct an innovative teaser film for the next Rag & Bone collection with the awesome team at Listen utilising Microsoft technology.

In 2020, the entire world went virtual due to the Coronavirus pandemic but acclaimed NYC fashion label rag & bone took it to the next level – with help from Listen and Microsoft’s Azure cloud computing. Fusing fashion and technology,  rag & bone showcased their Spring/Summer 2021 collection in a surreal landscape mimicking an Escher-like maze of city fire escapes. A customised platform, allowed rag & bone’s remote teams around the world – and across specialists in fashion, design, film and virtual modelling – to collaborate on digital designs, from sketch to final look. The future of fashion is here.

CLIENT: Microsoft + Rag & Bone
AGENCY: Listen